If you are looking to grow your PTA membership, you might have already heard that the number one reason people haven’t joined PTA is because they were never asked to join. And while, “Would you like to join our PTA?” will get some people to join, it’s not always enough. Fortunately, National PTA has created a step-by-step resource to help you craft a message for anyone—students, teachers, families, administrators, business and community leaders, or anyone else—that shares why they should join your specific PTA.

On the resource page, you’ll also find How to Create Your Own PTA Value Message (also available in Spanish). This document will walk you through how to create a message that shares the value of joining your PTA targeted at a specific audience. In doing that, you’ll answer three specific questions that are crucial to successful membership recruitment:

  1. Why should I join PTA?
  2. In what ways does PTA help me?
  3. How do those ways benefit me and my child?

Not sure how to answer those questions effectively? Not to worry—National PTA has also identified the three most common and most powerful reasons why members nationwide decided to join PTA:

  1. PTA Creates Connections
  2. PTA Supports Your Child
  3. PTA Amplifies Your Voice

In going through How to Create Your Own PTA Value Message, you’ll be reminded to make an explicit ask to join PTA, to differentiate between joining PTA and volunteering, and to note that everyone belongs in PTA. Throughout the document, you’ll find examples of how to effectively answer the three questions above using each of the three reasons listed to join PTA.

Whether your target audience is looking to be in the know about what’s going on at your school, wants to learn how they can support their child’s education, or is passionate about advocating for changes in children’s education, safety, and well-being, the resources from National PTA will help you share how joining your PTA can accomplish that goal. You’ll also find social media graphics, customizable flyers, and more on the page as well.