PTA Celebrates Back-to-School Week September 17-21

Next week, PTAs across the country will celebrate National PTA Back-to-School Week. Each day of Back-to-School Week will highlight and provide tips and resources for the people who support our children’s learning and success.

  • Monday, September 17: PTA Leaders
  • Tuesday, September 18: Parents
  • Wednesday, September 19: Students
  • Thursday, September 20: Teachers
  • Friday, September 21: Office Depot Day (National PTA sponsor of Back-to-School Week)

These highlights and resources include:

And there are many more resources at the Back-to-School Week website. Take advantage of these resources, new grant opportunities, and more to make the 2018-2019 school year a huge success for your PTA, your children, your families, and your school. Follow the hashtag #PTABackToSchoolto see what PTAs across the country are doing to celebrate Back-to-School Week.

News from National Convention—Membership

Membership is at the heart of PTA, so it’s not surprising that membership was the focus of several workshops and one big announcement at the 2018 National PTA Convention in New Orleans. The announcement? Every PTA leader who registers or logs in to the Local PTA Leader Kit(formerly the Back-to-School Kit) will receive a new DIY Kit for Membership Growth by mail while supplies last.

The kit contains everything local PTA leaders need to develop a Do-It-Yourself membership plan. Included in the kit are promotional posters, customizable membership resources, and a Design Your PTA/PTSA Membership P.L.A.N. booklet. PLAN stands for:

  • Pictureways to reach and attract possible PTA/PTSA members.
  • Listento what matters most to them and align your PTA’s efforts.
  • Askpossible members to join PTA by sharing PTA’s focus on what matters most to them.
  • Nurturerelationships year-round by communicating the impact your PTA/PTSA is making for your students, school, and community.

The guidebook walks you through each of the steps with examples, questions to consider, and brainstorming prompts for you and your fellow PTA leaders to develop a membership plan tailored to your PTA, your school, and your community. The guidebook is printed in both English and Spanish. Get yours today!

Workshops

The new DIY Kit for Membership Growth was a big focus of most of the membership workshops at the 2018 National PTA Convention. The other workshop focused on attracting more parents, students, and educators to PTA in middle and high schools. The latter featured Illinois PTA’s South Suburban Cook Region Director Darvel Stinson as one of the panelists.

Among the ideas floated at the workshop were events that would attract students such as a car care night (learn how to check and change your oil, change a tire, etc.) or a sexual violence awareness event. Consider partnering with business classes at your high school to handle running and marketing PTA Reflections at the school. If your PTA offers grants to teachers, require teachers applying for a grant to be PTA members, and offer extra consideration points for teachers who have attended PTA meetings or based on the number of PTA parent and student members in their homerooms. For teachers without a homeroom class, offer extra consideration points for their doing a project with the PTA that engages families.

The workshop also provided a handout with links to the following resources:

New Resources from National PTA

One of the advantages of being a PTA is having both a state and a national organization to help provide resources and tools to make your job as a PTA leader easier. National PTA has recently released two new resources to help you recruit new membersand to show your appreciation to teachers.

New Membership Resources

Membership is at the heart of PTA. Members allow us to do great things for children in our schools and make our voice more powerful when we speak to legislators. To help PTAs recruit and retain members, National PTA has created three new flyers(scroll down and expand links at the bottom of the page). The flyers are targeted at three different audiences:

  • General Audience (for policymakers, advocates, and outside organizations)
  • Families and Educators (for families, caregivers, and community members who share the mission of helping every child succeed)
  • Parent and School Leaders (for local parent and school leaders such as teachers and administrators)

The flyers are available as fillable PDFs in both color and black and white and in both Spanish and English. All of the flyers have a fillable graphic box for your PTA logoand text box for contact information on the front. The families and educators flyer also has a customizable membership form on the back.

Teacher Appreciation Week Resources

Teacher Appreciation Week is coming up May 7-11, and National PTA has new resources to recognize those VITs (Very Important Teachers)at your school. Teachers do so much for our children every day, and the effect they have on children’s lives lasts for decades. Almost every adult can immediately name a teacher who made a difference in their life.

National PTA has created several resources to help PTAs show their appreciation for all that teachers do with a collection of editable resources, including:

Use the #ThankATeacher hashtag to promote what your PTA is doing for Teacher Appreciation Week, and keep an eye on National PTA’s One Voice blogand PTAOurChildren.orgfor other ways to celebrate your school’s teachers.

Engaging and Retaining Members

PTA runs on its volunteer membership. Whether it is serving as an officer, helping out at a PTA event, or even just supporting the PTA by paying membership dues, members are critical to a PTA’s success. And the easiest people to get to join the PTA are those who have joined in the past.

Even those who have joined in the past may still need some convincing to join again this year. A blog post at Wild Apricot discusses 12 practical ways to engage and retain members. While the article focuses on the broad range of membership-driven organizations, there is a lot of useful advice for PTAs in the list. Among the suggestions are:

  • Discover why they joined and do more of it.
  • Refresh your members’ memories of the benefits you offer
  • Conduct exit interviews with lapsed members
  • Pick up the phone and start creating personal connections
  • Ask lapsers to rejoin with an appreciation letter
  • Diversify your events
  • Trash your paper renewal forms and automate renewals online (Illinois PTA’s MemberHub partnership makes this easy for PTAs)
  • Send automated reminders

For details on each of these suggestions and others, check out the full article. Then use the membership ideas from Illinois PTA to get more people involved in your PTA.