Engaging and Retaining Members

PTA runs on its volunteer membership. Whether it is serving as an officer, helping out at a PTA event, or even just supporting the PTA by paying membership dues, members are critical to a PTA’s success. And the easiest people to get to join the PTA are those who have joined in the past.

Even those who have joined in the past may still need some convincing to join again this year. A blog post at Wild Apricot discusses 12 practical ways to engage and retain members. While the article focuses on the broad range of membership-driven organizations, there is a lot of useful advice for PTAs in the list. Among the suggestions are:

  • Discover why they joined and do more of it.
  • Refresh your members’ memories of the benefits you offer
  • Conduct exit interviews with lapsed members
  • Pick up the phone and start creating personal connections
  • Ask lapsers to rejoin with an appreciation letter
  • Diversify your events
  • Trash your paper renewal forms and automate renewals online (Illinois PTA’s MemberHub partnership makes this easy for PTAs)
  • Send automated reminders

For details on each of these suggestions and others, check out the full article. Then use the membership ideas from Illinois PTA to get more people involved in your PTA.