Advocacy is at the heart of what PTA does, but you may not be sure what role advocacy has for your local PTA. As we shared in Why Advocate? a few weeks ago, you and your PTA members are likely already doing some advocacy even if you didn’t know you were. To help your PTA take its advocacy efforts to the next level, Illinois PTA is releasing the Local Unit Advocacy Toolkit.

The Local Unit Advocacy Toolkit will give you the tools you need to address issues in your local community, as well as at the state and national level. In the toolkit, you will find resources that will teach you how to:

  • Plan out your advocacy strategy
  • Set goals for your advocacy campaign
  • Develop your message
  • Raise awareness of your issue
  • Use the media effectively
  • Write a press release
  • Advocate with your school board effectively
  • Use the Illinois PTA Legislation Platform to support your advocacy

Everything in the toolkit is written in easy to understand language that walks you through the process from seeing a problem to getting decision makers to implement your solution. Even if you are a complete advocacy newbie, the toolkit will show you how to create an advocacy campaign that can get results.

The Illinois PTA advocacy team sees the toolkit as an ongoing project with more advocacy tools to come, including how to build a coalition with like-minded organizations, building an interest in advocacy in your PTA, and understanding the policy-making process in your school district and the legislative processes in Springfield and Washington, DC. If you have suggestions for topics you would like to see included in the toolkit, contact us at