News from National Convention—Membership

Membership is at the heart of PTA, so it’s not surprising that membership was the focus of several workshops and one big announcement at the 2018 National PTA Convention in New Orleans. The announcement? Every PTA leader who registers or logs in to the Local PTA Leader Kit(formerly the Back-to-School Kit) will receive a new DIY Kit for Membership Growth by mail while supplies last.

The kit contains everything local PTA leaders need to develop a Do-It-Yourself membership plan. Included in the kit are promotional posters, customizable membership resources, and a Design Your PTA/PTSA Membership P.L.A.N. booklet. PLAN stands for:

  • Pictureways to reach and attract possible PTA/PTSA members.
  • Listento what matters most to them and align your PTA’s efforts.
  • Askpossible members to join PTA by sharing PTA’s focus on what matters most to them.
  • Nurturerelationships year-round by communicating the impact your PTA/PTSA is making for your students, school, and community.

The guidebook walks you through each of the steps with examples, questions to consider, and brainstorming prompts for you and your fellow PTA leaders to develop a membership plan tailored to your PTA, your school, and your community. The guidebook is printed in both English and Spanish. Get yours today!

Workshops

The new DIY Kit for Membership Growth was a big focus of most of the membership workshops at the 2018 National PTA Convention. The other workshop focused on attracting more parents, students, and educators to PTA in middle and high schools. The latter featured Illinois PTA’s South Suburban Cook Region Director Darvel Stinson as one of the panelists.

Among the ideas floated at the workshop were events that would attract students such as a car care night (learn how to check and change your oil, change a tire, etc.) or a sexual violence awareness event. Consider partnering with business classes at your high school to handle running and marketing PTA Reflections at the school. If your PTA offers grants to teachers, require teachers applying for a grant to be PTA members, and offer extra consideration points for teachers who have attended PTA meetings or based on the number of PTA parent and student members in their homerooms. For teachers without a homeroom class, offer extra consideration points for their doing a project with the PTA that engages families.

The workshop also provided a handout with links to the following resources: