Membership is critical to your PTA’s success. Members become your PTA’s volunteers and leaders, but most importantly members, even those who never volunteer, are sending the message that what your PTA is doing is important for their child, for their family, and for their school. Here are five tips to help your PTA engage with families and boost your membership.
- Build Your Brand:If people don’t know that your PTA exists or what your PTA does, they certainly won’t join. Make sure that your PTA is visible at school events, communicates regularly with all families in a variety of ways, and shares the good things your PTA does for their child. Be consistent with identifying PTA events and communications.
- Target Your Recruitment:Not every member of your school community will join PTA for the same reason. The days when everyone would join the PTA simply because it was what you did are long gone. The message to recruit teachers will be different than the one to recruit families, and both will be different than the message to recruit community members or businesses. Use PTA’s customizable 10 ReasonsPDF flyersto reach out to each community.
- Reach Out to Underrepresented Groups:PTA’s mission is to make every child’s potential a reality, and that mission is more easily served when everyone is at the table sharing ideas. But making the connection with some families in your school can be difficult if your PTA hasn’t been building those relationships already. Use PTA’s Diversity & Inclusion Toolkitand tips on how to engage with underrepresented groupsto help you start building those relationships now.
- Use All Your Tools:Having the right tool for a job can make it go a lot easier, but if you never take that tool out of your toolbox, it might as well be a rock. PTA provides you with a wealth of resources to help you with membership, including National PTA’s Local Leader Kit(register here), Illinois PTA’s Leadership Resources(formerly the Local Unit Packet, register your officers through MemberHub to get access), and membership articles here at One Voice Illinois.
- Have a Plan:When you register for National PTA’s Local Leader Kit, you’ll be sent a DIY Kit for Membership Growththat will walk you through the process of creating a membership plan specific to your PTA. You can also use Illinois PTA’s membership campaignsthroughout the year to recruit members.