Social media is one of the most powerful tools a PTA can use to spread its message, but only if it is used effectively. Creating an effective social media presence for your PTA can help you gain members, recruit volunteers, and promote your PTA to potential partners and sponsors. Here are 7 tips to help you get started.
- What are your goals? Figure out what your PTA wants to accomplish with social media, whether it is raising awareness, communicating with members of your school community, or getting attendance and volunteers for your events. Being mindful of the results you want will shape how you approach your PTA’s social media presence.
- Who is your audience? Your choice of social media and message can vary depending on who you are trying to reach. If you are only targeting your school community and looking to recruit members, share news of events, and have volunteers sign up to help, your free PTA MemberHub account can easily handle all of that and more in one phone app. If you’re looking to spread your message beyond your school walls, Facebook, Twitter, Instagram, or YouTube may be better. Keep in mind that having multiple social media outlets aimed at different audiences works well, but be sure to keep your messaging consistent across them all.
- Use the right tool for the right job. Facebook is probably the most common PTA social media choice, but don’t forget the others. Twitter works well for sharing things in real time, as does Instagram for events that have good visual appeal. YouTube and Facebook Live can provide your PTa a way to share PTA meetings, programs, and events with those who can’t attend in person.
- Track your success. Most social media platforms provide some tools for monitoring how your posts resonate with your audience. Keep track of followers and subscribers, likes and retweets, and other metrics. Pay attention to which posts generate the most engagement and which ones don’t.
- Don’t forget the hashtag. A good hashtag can help you track what others may be saying about your PTA as well. Some popular hashtags that see a lot of use for PTAs include #PTAProud, #DoGoodThings4Kids, #WhyPTA, #PTA4Kids, #PowerOfPTA, and #MembershipMatters. Create a hashtag that identifies your PTA and use it with your posts.
- Don’t bite off more than you can chew. There are a lot of different social media platforms, and effectively using them takes time. Assess how much of your PTA resources, including volunteer time, to devote to social media.
- Be authentic. In all of your social media posts, be transparent and trustworthy. The news is full of stories of businesses and individuals who handled social media messages poorly or ineffectively, and the backlash can be extremely damaging. Being authentic helps your PTA build a connection with your audience and makes them more likely to trust your PTA, join, and volunteer. Set up procedures to have more than one set of eyes look over posts before they go live to catch typos, review content, and avoid accidentally offending anyone. Consider how someone could misuse or abuse your hashtag or message to convey the opposite of what you intended.
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